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84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. There are some things your website can do for you like:
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.
It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This means increasing the traffic on your website directly and indirectly to appear in a better position in the searches of Google, Bing, Yahoo, etc